The web is constantly expanding and evolving. Who can keep up with it all? No one! But each of can try to keep up with an area, or niche, of the Internet that we find of most use or interest. For businesses working to expand their online reach, and improve their online profits, social media networking is the area to focus on. That’s where Z Plasma comes in. This site is dedicated to, and only to, helping (mostly small) businesses keep up with social networking as it applies to getting traffic and increasing sales.
Social Media Things You Don’t Know
Attribution: To see the complete article as first published in the Chicago Tribune, Click Here
Did you know there’s a limit to how many people you can follow on Instagram? Neither did I, and that inspired me to do a column on things you didn’t know about your favorite social media sites. While there are many, here’s more on that Instagram one and two useful bits of information for Facebook and Twitter.
7,500 is the Instagram follow limit: I don’t remember Instagram imposing such a limit, but according to some, it exists. There’s no limit to how many people can follow you, though. The only reason I found out was because I was having a problem following new people, so I did some research. What’s interesting is that I was following 10,895 before I found out. I was an early adopter on Instagram and enjoyed making new friends. According to Instagram, people can only follow more than 7,500 if they did so before the limit was put in place. So I had to unfollow at least 3,396 people to follow someone new.
I found an app called InstaFollow that’s been a great help. For the iPhone, the app is free but an in-app 99 cent charge unlocks the functionality to follow and unfollow. The app is also available for Android.
AFC isn’t just a football conference: In social media, and specifically Twitter, AFC stands for aggressive follow churn — when an account repeatedly follows and then un-follows a large number of users. According to Twitter, this common tactic is done for a variety of reasons including to get noticed, to circumvent a Twitter limit, or to change their follower-to-following ratio. Don’t do it, no matter how pure your intentions, because it can lead to account suspension. Complicating matters is the fact that many people buy followers on Twitter, which can skew the math.
So what’s this follower-to-following ratio we hear so much about? Each Twitter user can follow 2,000 people. Once you reach that threshold, the limit varies for each user and it’s based on your ratio of followers to following. Luckily math is forbidden when you work at a newspaper, so my general rule of thumb is this: It’s almost always better for your follower number to be higher than your following number. As I’ve discussed before, you shouldn’t automatically follow someone just because they follow you. Being selective is using social media wisely. The website www.supremefollowers.com has much more to say about this issue.
Facebook has a password unlock feature that requires actual telephone calls to your Facebook friends: What? Call my Facebook friends? Why would I ever do that? Well, if you get locked out of your account to the point where traditional methods of unlocking aren’t possible, that’s your fix.
Specially, Facebook says the following: “Recovering your account through friends is a secure alternative for proving your identity when you can’t remember your password and can’t access any of the email accounts connected to your Facebook account.”
While not all Facebook accounts are eligible, the process is supposed to work like this: Facebook helps you choose some trusted friends. Then, each of those friends is sent a security code. Finally, you need to call these friends to collect your codes and then follow the instructions to submit them. Facebook says it’s very important this process is not done via text message or email. What’s not clear is how Facebook polices this — or even if it can. Once that’s all settled, a 24-hour waiting period starts before you can log back into your account, something Facebook calls an extra security precaution.
Getting Facebook Likes and Followers Key to Social Marketing Success
Everybody’s talking about Facebook “likes.” If you’re new to Facebook, or simply an informal user of Facebook, you might not know, or completely understand exactly what a Like is. Check out this post and you will find out everything about them.
In the aftermath of the Google updated search algorithms, social shares have become more vital than keywords. The data verify this. In a new comprehensive study of Google rating variables, this was one of the key takeaways.
The analysis collected data using 1000s of top keywords, thousands of websites, and millions of tweets, shares and links. The ranking sites’ material included millions of Facebook comments, over a billion shares and billions of likes. The goal was elementary: Which factors are relevant nowadays to achieve prime ranking in Google search listings?
Buy Facebook Likes and Followers
Based on the data, social signals correspond very highly with high Google rankings. Most of the top six signals are social, including Facebook shares, Facebook comments, Facebook Likes, and tweets. Backlinks are the only non-social position element in the highest six. Google+, Facebook and Twitter now strongly correspond with high search rankings in Google’s searches. The take away here is that it makes sense to do whatever it takes to up your social worth, including buying Facebook likes from a site such as Ultimate Social Fans. Here are a handful of additional central features from the study.
A short time ago Facebook had a “Become a Fan” option. That choice has changed to Like. Facebook’s thinking for this change was to better your experience and establish consistency across the site — so they transformed the language for pages from “Fan” to “Like.” Facebook believes this change gives you a more light-weight and uniform means to connect with people, topics and things in which you have an interest.
Domains with keywords firmly correlate to higher search engine rankings, far more so than keywords in the other parts of the URL. The title and the H1 headline, not really much — so little, in truth, that the report states that they have modest influence on ranking. The take away could this be: Social networking is having an ever more potent influence on Search engines. In handling a product, your first step must be to create good and top quality material for your web site. Second, circulate it all through the social media areas you have established.
Small Business Start Ups Get Boost From Facebook
In poker, a Tell is a small, but noticeable change in behavior or mannerisms that communicate to the other players in a loud and clear voice that the hand you are holding is different. The hand may be great or it may be horrible, but having a Tell lets the other players read you, and that can be the kiss of death for a card player. For the small business start-up, not knowing your business’ Tells can be just as fatal.
Most small business start-ups begin life as one-man-bands, a fact you do not want to emphasize when trying to build sales. When dealing potential clients, you need to present the professional image of a company that is capable of meeting the customer’s needs. Sending the wrong message can be the difference between making the rent and becoming just another small business failure for the Bureau of Labor Statistics to track.
Every company today has a website. Since money is usually tight at first, and since you won’t have the resources to have a full-blown website developed, consider using WordPress to create your website. WordPress is a popular, open-source, piece of blogging software that is used by such companies as Xerox, CNN, Yahoo, and even the Wall Street Journal.
There are countless different themes and styles available, and each one can be customized to suit your needs.
For about fifty bucks you can register your website and have it hosted for a year. With a weekend or two of sweat equity, even the most challenged of Dummies can produce a professional looking website. Most website hosting companies will even load the software onto your website for free. The learning curve on the software is fairly flat too, so you won’t have to invest hours learning a programming language to create a world class site.
And if you have trouble coming up with creative content for the site, you can hire a freelance copywriter to generate original content that is tailored to fit your company. Constant-Content, a website that puts freelance writers in touch with businesses needing content, can let you purchase articles and blog posts tailored to present your company in a style that makes you look like a pro. Prices are typically reasonable too, with an average sized article of 800–1000 words costing as little as $30.
Make sure your email address ends in @yourcompany.com. You’ve already invested in the site, so make sure you use it to its full potential. Professionals don’t use AOL accounts, and they don’t have email addresses that start with cute names like MavsFan19 or DallasMike22.
When deciding on an email address, consider using a combination of your first initial and last name. Most companies have a similar type system in place to make sure they don’t duplicate addresses, and you want to look just like those companies when trading emails with potential clients.
Instead of a renting a P.O. Box for your mail, give some thought to finding a mail service that offers addresses as Suite numbers instead of box numbers. This gives the appearance of a professional office space without having to come up with the rent every month. Since most small business start-ups offer some type of service, clients will typically never show up at your physical address anyway.
Another sure sign that you are working out of your living room is being the only one who ever answers the phone, responds to an email requesting information, or does anything else at your office for that matter. One answer is to consider creating a virtual office by working with a company that offers you the services of a Virtual Assistant.
Virtual Assistants perform the work that your staff would, and one day will, perform when you are in a position to invest in one. Companies that offer the services of a Virtual Assistant provide ongoing administrative support tailored to meet the specific needs of your company. You have one point of contact for everything from accounting support to setting appointments for sales calls. Typically these services are offered by a fellow entrepreneur, although they may work for a company that helps them contact businesses that need their services. As a result, you’ll typically find a caliber of work several notches above what you could find through a temp agency.
Virtual Assistants give your office the feel of a large, professional firm without the expense. A Virtual Assistant can handle the phones while you are out generating sales, but unlike a typical answering service, having a Virtual Assistant answer your calls will never betray to the caller that you have forwarded your calls to a service. The “receptionist” can explain that you are in a meeting or “off-site,” and that she will get you the message as soon as you return. Seconds later you can get the message delivered to your cell phone.